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Online Marketing Basics

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What Will You Learn?

  • Yiu will learn about the most common platforms and tools that you need to understand the dynamics of Online Marketing.

Course Content

Introduction into Online Marketing

  • What’s Online Marketing and how can I use it for my business?
  • What is SEO (Search Engine Optimization)
  • What is SEM (Search Engine Marketing)
  • What is Social Media Marketing?
  • What is Emailmarketing?
  • What does Conversion Rate Optimization (CRO) mean?
  • What does CTR mean?
  • What does PPC mean?
  • What does ROAS mean?

Digital Marketing Tools and Platforms


Search Engine

Social Media


Online Marketing Strategies aka Funnel Marketing

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